The Masters Needs THIS Guy To Start Winning Green Jackets

Let me correct myself right out of the gate. The Masters doesn’t NEED anything or anyone. But I firmly believe the annual Augusta golf get together would benefit most going forward if one player started winning the most coveted coat in golf. That player is Rickie Fowler.


The Masters Tournament was first played in 1934 and Horton Smith was the winner. He won it again two years later and then gave way to, among others, Byron Nelson, Jimmy Demaret, Sam Snead (who was the first to receive a green jacket in addition to the trophy and the money) and Ben Hogan. Between 1934 and 1958 those four players won 10 of the 18 tournaments and (sacrilege alert!) few people outside the insular world of golf cared. Then in 1956 two things started to emerge; television and Arnold Palmer. Palmer won the United States Amateur Championship in 1954 which put him in the 1955 event and then CBS decided to televise the final four holes in 1956 which put the Masters on the map. Arnold Palmer didn’t win that year, Jack Burke, Jr. did, but he made the cut and finished 21st. He improved 14 places the next year then won the first of his three green jackets in 1958. The “Army” was in full force by then and golf had its first bona fide superstar.


He won again in 1960 and in 1962 and was competitive in the event for the better part of thirty years (26 made cuts, 13 Top 15 finishes) and everyone watched every one. He and Jack Nicklaus passed the baton and put the jacket on each other between 1962 and ’65 then the Golden Bear ran away and dethroned Palmer as the king of Augusta. Nicklaus won the tournament 6 times between the expected victory in 1963 and the unexpected one 23 years later. During that time Gary Player won as did Billy Casper, Raymond Floyd, Seve Ballesteros, Tom Watson and Ben Crenshaw. Nicklaus might have been the man we appreciated best but Palmer remained the one we loved the most.


By 1988 Nicklaus had been memorialized, Palmer was a fond memory and the Europeans started owning The Masters. Sandy Lyle started the trend and he was followed by Nick Faldo (3 times), Ian Woosnam, Bernhard Langer and Jose Maria Olazabal. In nine years only two Americans interrupted the reverse colonization, Fred Couples (somehow) in 1992 and Ben Crenshaw (somehow) in ’95. U.S. golf fans hungered for a homegrown hero and in 1997 we got him. Tiger Woods brought his record setting six straight USGA titles and his three PGA TOUR titles to Magnolia Lane and raised the bar to heights never before seen. He blew away the tournament scoring record and won the event by 12 shots and we ate it up. He dominated the play on the course for the next eight years winning three more times and has dominated the discussion outside the ropes every year whether he wins, contends or doesn’t even compete. Sure Phil Mickelson won three green jackets of his own in that time but he was never Tiger, never will be. Non Tiger winners in the Tiger era also included Mike Weir, Zach Johnson, Angel Cabrera and Trevor Immelman. And that brings me to today.


Since Tiger’s last Masters win (2005) Mickelson has done his darndest to capture our attention and he’s done a pretty decent job, but for all intents and purposes his green jacket days are done. Could he win again? Certainly. Will he? I wouldn’t bet on it. Since his last victory (2010) the winners have been Charl Schwartzel, Bubba Watson (twice), Adam Scott and Jordan Spieth. All great players, most nice guys but none are Arnie, Jack or Tiger. They’re more like Player, Faldo and Crenshaw. We’re fine when they win and they have their own loyal followings but they don’t excite the masses, they don’t light a fire under the unenlightened and the game has yet to show any interest in carrying its torch for any of them.


Several players will be competing for the green jacket during the next decade and more. They include the people mentioned in the previous paragraph. To that list I’d add Rory McIlroy, Jason Day, Henrik Stenson, Justin Rose and the guy I argue The Masters needs more than any of them, Rickie Fowler. Make no mistake Rory, Jason, Henrik and the rest will be awkwardly putting on sport coats in the Butler cabin for years to come, some of them more than once. They will all be admired but, in my mind, only Fowler has the chance to be adored. Have you been to a professional golf tournament lately? Have you watched one on TV? Have you played a round of golf anywhere in the country over the past 5 years? None of the fans under 20 are wearing grey slacks or collarless Nike golf shirts. They are almost all wearing bright orange! Flat billed hats outnumber flat front Under Armour pants. Pouncing Pumas have the jump on swooshes.


They all have great golf games. They all can drive it long, straight or long AND straight. They all can hit it close and putt the eyes out. But Rickie Fowler has something on all of them. He has flair, he has charisma, he has a swagger. He has what Augusta needs and what I, for one, want. Somebody to rally behind, really cheer for. It’s a great time for Rickie to become this generation’s Arnie.

About Keith Hirshland

My name is Keith Hirshland and I am a four decades television veteran who has spent time both in front of and behind the camera. During nearly forty years in broadcasting my path has crossed in front of, behind and alongside some of the best in the business... And some of the worst. Many of those people I count as friends while others wouldn't make the effort to spit on me if I was on fire. This television life started early watching my Mom and Dad found, fund and run a local affiliate TV station in Reno, Nevada. As a teenager approaching adulthood I worked for them, first as an on-air sports reporter/anchor and later as a director and producer. Jobs in the industry took me across the country and then to many places around the world. Sports is my passion and putting it on TV has been my business. Production credits include auto racing, baseball, basketball, bowling, college football, field hockey, soccer, volleyball and water polo but the majority of my time "in the chair" since 1990 has been invested in the game of golf with both ESPN and The Golf. Channel ( I was one of the first forty people hired by TGC in 1994 ). I am a fan and I watch TV sports as a fan but I also have hundreds of thousands of hours watching from inside a production truck. I think that makes me qualified to comment, my hope is you agree. I have written four books, Cover Me Boys, I'm Going In (Tales of the Tube from a Broadcast Brat), a memoir that is a tribute to my parents, the hard working, creative people who started ESPN2 and The Golf Channel and a look back at my life in television. Cover Me Boys was awarded the “Memoir of the Year” in 2017 by Book Talk Radio Club. In February of 2019 it was released anew by Beacon Publishing Group. My second book is a novel, Big Flies, and is a mystery that tells the story of a father and a son with four of the world's most notorious unsolved robberies as a backdrop. Big Flies was named “Solo Medalist” in the True Crime category by New Apple Awards. My third book, another mystery titled The Flower Girl Murder, was published in 2018. Book number four might be the most fun I ever had on a writing project. Murphy Murphy and the Case of Serious Crisis is a mystery, a love story, and an homage to good grammar. It is both the Book Talk Radio Club BOOK OF THE YEAR for 202 and a TopShelf Awards first prize winner in the mystery category. All four are available at Amazon. Book five is in the capable hands of the good people at Beacon Publishing Group and should be available soon. I look forward to sharing new thoughts about golf, golf television, sports in general and the broadcast industry with you. The views expressed here are mine and mine alone. They are not connected to nor endorsed by any other person, association, company or organization.
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