And The Emmy Awards Goes To…

Truth serum time… I LOVE awards and award shows. I watch the Oscars, Golden Globes, Grammys, ACM’s and EMMYs. I am interested in both who and what gets nominated and who and what wins.


I have a particular affinity for the National Academy of Television Arts and Sciences Sports Emmy Awards. Partly because I am the proud owner of one but mostly because those nominated every year are my friends, colleagues, mentors, protégés, rivals and heroes. Every year the academy nominates hundreds of hard working sports television professionals from dozens of networks and outlets for outstanding work done throughout a variety of sports seasons. The EMMY my co-workers and I won is the same statue, the same size, weight and made from the same materials as ones that have been awarded to Oprah, Bill Murray and Jon Hamm. I have as many EMMYs as Kevin Costner and one more than Angela Lansbury (who was nominated 18 times without ever taking home a statue). But enough about me, let’s talk about the 2016 Sports Emmy nominations.


The academy honored 39 networks, channels and other outlets with nominations. Not surprisingly, ESPN led the way with 40 nominations. Marginally surprising was that FS1 was second with 27. Fourteen organizations received a single nomination including, the NHL Network, ESPNU, A&E and the Golf Channel. The program with the most nods was ESPN’s E:60 (it got 8), Super Bowl 50 received 7, Real Sports with Bryant Gumbel, 4 and College GameDay, Inside the NBA on TNT, NASCAR on NBC and the USGA on Fox: U.S. Open all were recognized with 3. You read that right FOX’s coverage of the USGA’s flagship event was recognized by their peers to the tune of 3 EMMY award nominations. That’s the most of any golf telecast in 2016.


The outstanding work by the CBS golf team at The Masters was recognized and did garner 2 nominations. One for Outstanding Live Sports Special (it is up against the 147th Belmont Stakes, NBA All Star Saturday Night, Super Bowl 50 and the 111th World Series). The other Masters nod came for Outstanding Open/Tease. ESPN’s broadcast of the British Open was also EMMY worthy but not for the coverage. It received a tip of the cap in The Dick Schaap Outstanding Writing Award category, for the tremendous work, no doubt, of Tom Rinaldi. My pals at the PGA of America were also recognized one time, in what’s called the Outstanding Trans-Media Sports Coverage category for their work at the PGA Championship. The only other golf related nomination was collected by the Golf Channel in the Outstanding Editing-Short Form category for the creative team’s body of work for its Live Tournament Teases. But let’s get back to FOX.


The first of three EMMY nominations awarded to the network for its first time U.S. Open coverage came in the Outstanding Technical Team Remote category. It is up against a formidable group of broadcasts (the 2015 US Open tennis, Monday Night Football, Sunday Night Football and Super Bowl 50) and it would be a surprise to me if it won an EMMY in this category. FOX’s U.S. Open work was also nominated in the Outstanding Live Event Audio/Sound category. The competition there is also stiff with nods to MLB on FOX, NASCAR on FOX, NASCAR on NBC and NFL on FOX. My prediction here is that FOX gets the EMMY but not for golf. The third category is where I think the network WILL come away a winner, The George Wensel Technical Achievement Award. This EMMY is given every year to the network that made the biggest impact in its broadcast thanks to the introduction of innovative technology. This year FOX got the nomination for introducing the FOX Sports Rangefinder. It was an incredibly informative and visual tool that allowed the viewer to see the exact yardage a player faced on almost every shot. It looked great and it was a terrific addition to golf coverage. Also nominated in this category is the NCAA railcam used in the multi networks of CBS coverage of March Madness, the ESPN Pylon Cam, MLB Network’s Statcast Powered by Amazon Web Services and EyeVision 360 used by CBS at Super Bowl 50. For the most part all terrific technical advances but to me only the FOX Rangefinder and CBS’ EyeVision 360 stood out.


I have served as a judge for the Sports Emmys once and the Daytime EMMYs on several occasions (Ellen Degeneres can thank me, in part, for two of her EMMYs) and I can tell you that the judges take this responsibility of grading their peers very seriously. At the same time, it is almost impossible to rule out any ounce of subjectivity entirely. We were surprised at The Golf Channel when we were nominated in 2007 and absolutely floored when we actually won the award. It was the first and remains the only EMMY Award won by the all golf channel in its more than 20-year existence. Maybe they’ll win number two for the outstanding, creative work they did getting shows on the air in 2015. I hope so.


The hardworking men and women on the FOX Sports golf team should be extremely proud of the recognition it received for the coverage of the 2015 United States Open Championship at Chambers Bay. They may not win any statues but the fact that they were nominated in three separate categories is almost unheard of for a golf telecast. It’s even more exceptional when you consider it was the group’s FIRST crack at one of golf’s crown jewels and only the fourth tournament ever broadcast by this team of outstanding technicians and production people. I’ll be more than curious to learn who all the winners are this year. May I have the envelope please…


You can check out all the categories and nominees at

About Keith Hirshland

My name is Keith Hirshland and I am a four decades television veteran who has spent time both in front of and behind the camera. During nearly forty years in broadcasting my path has crossed in front of, behind and alongside some of the best in the business... And some of the worst. Many of those people I count as friends while others wouldn't make the effort to spit on me if I was on fire. This television life started early watching my Mom and Dad found, fund and run a local affiliate TV station in Reno, Nevada. As a teenager approaching adulthood I worked for them, first as an on-air sports reporter/anchor and later as a director and producer. Jobs in the industry took me across the country and then to many places around the world. Sports is my passion and putting it on TV has been my business. Production credits include auto racing, baseball, basketball, bowling, college football, field hockey, soccer, volleyball and water polo but the majority of my time "in the chair" since 1990 has been invested in the game of golf with both ESPN and The Golf. Channel ( I was one of the first forty people hired by TGC in 1994 ). I am a fan and I watch TV sports as a fan but I also have hundreds of thousands of hours watching from inside a production truck. I think that makes me qualified to comment, my hope is you agree. I have written four books, Cover Me Boys, I'm Going In (Tales of the Tube from a Broadcast Brat), a memoir that is a tribute to my parents, the hard working, creative people who started ESPN2 and The Golf Channel and a look back at my life in television. Cover Me Boys was awarded the “Memoir of the Year” in 2017 by Book Talk Radio Club. In February of 2019 it was released anew by Beacon Publishing Group. My second book is a novel, Big Flies, and is a mystery that tells the story of a father and a son with four of the world's most notorious unsolved robberies as a backdrop. Big Flies was named “Solo Medalist” in the True Crime category by New Apple Awards. My third book, another mystery titled The Flower Girl Murder, was published in 2018. Book number four might be the most fun I ever had on a writing project. Murphy Murphy and the Case of Serious Crisis is a mystery, a love story, and an homage to good grammar. It is both the Book Talk Radio Club BOOK OF THE YEAR for 202 and a TopShelf Awards first prize winner in the mystery category. All four are available at Amazon. Book five is in the capable hands of the good people at Beacon Publishing Group and should be available soon. I look forward to sharing new thoughts about golf, golf television, sports in general and the broadcast industry with you. The views expressed here are mine and mine alone. They are not connected to nor endorsed by any other person, association, company or organization.
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