“I’ll be watching you.”
If you’re a golf fan you know that because of Covid-19 the USGA is playing the United States Women’s Open Championship this week. If you’re a golf fan on social media (specifically Twitter) you NOW know the US Women’s Open features athletes who are #worthwatching.
What a load of hooey.
Not because these amazingly talented professionals AREN’T #worthwatching it’s because these amazingly talented professionals have ALWAYS been #worthwatching. This nonsensical campaign shows you what happens when panderers and bureaucrats sit in bubble chamber boardrooms and think they’re clever.
“Hey! Little else is going on in the world of golf this week let’s tell people that women who play golf at the highest level are suddenly #worthwatching!”
“Great idea Biff!” “Bravo Chumley!”
Peeshaw! I mean what? These incredible players weren’t #worthwatching last week? Or last month? or last year? Or when Annika Sorenstam won her THIRD US Women’s Open in 2006? Or Karrie Webb won back to back in 2000 and 2001? Or Michelle Wie won her long awaited major in 2014? Of course they were. But the geniuses would have you believe that THIS is the week the greatest players in the game are #worthwatching
To underline the shortsightedness of the whole charade is that NBC doesn’t really think they’re all that #worthwatching. Twenty-five and a half hours broadcast across the NBCUniversal platforms (Peacock, Golf Channel, NBC). Sound like a lot? It should be after all these tremendous players are #worthwatching. But back in September the US Open was scheduled to be on for 37 1/2 hours. I guess those players were 12 and a half hours MORE #worthwatching.
If you read this and think the point I’m trying to make is that the best players in women’s golf ARE NOT #worthwatching I’ve either done a terrible job writing or you’ve done an awful job reading. OF COURSE I think they’re #worthwatching. The difference between me and them, however, is that I’ve ALWAYS thought it. I didn’t just decide they were #worthwatching this week.
I could give them the benefit of the doubt and say “at least they’re doing something” but that’s calculating too. There WERE two simpler solutions. The first would have been to disregard the idea of #worthwatching altogether. The second, and better in my opinion, would have been to make it this…