They Are ALWAYS Worth Watching

“I’ll be watching you.”


If you’re a golf fan you know that because of Covid-19 the USGA is playing the United States Women’s Open Championship this week. If you’re a golf fan on social media (specifically Twitter) you NOW know the US Women’s Open features athletes who are #worthwatching.

What a load of hooey.

Not because these amazingly talented professionals AREN’T #worthwatching it’s because these amazingly talented professionals have ALWAYS been #worthwatching. This nonsensical campaign shows you what happens when panderers and bureaucrats sit in bubble chamber boardrooms and think they’re clever.

“Hey! Little else is going on in the world of golf this week let’s tell people that women who play golf at the highest level are suddenly #worthwatching!”

“Great idea Biff!” “Bravo Chumley!”

Peeshaw! I mean what? These incredible players weren’t #worthwatching last week? Or last month? or last year? Or when Annika Sorenstam won her THIRD US Women’s Open in 2006? Or Karrie Webb won back to back in 2000 and 2001? Or Michelle Wie won her long awaited major in 2014? Of course they were. But the geniuses would have you believe that THIS is the week the greatest players in the game are #worthwatching

To underline the shortsightedness of the whole charade is that NBC doesn’t really think they’re all that #worthwatching. Twenty-five and a half hours broadcast across the NBCUniversal platforms (Peacock, Golf Channel, NBC). Sound like a lot? It should be after all these tremendous players are #worthwatching. But back in September the US Open was scheduled to be on for 37 1/2 hours. I guess those players were 12 and a half hours MORE #worthwatching.

If you read this and think the point I’m trying to make is that the best players in women’s golf ARE NOT #worthwatching I’ve either done a terrible job writing or you’ve done an awful job reading. OF COURSE I think they’re #worthwatching. The difference between me and them, however, is that I’ve ALWAYS thought it. I didn’t just decide they were #worthwatching this week.

I could give them the benefit of the doubt and say “at least they’re doing something” but that’s calculating too. There WERE two simpler solutions. The first would have been to disregard the idea of #worthwatching altogether. The second, and better in my opinion, would have been to make it this…


About Keith Hirshland

My name is Keith Hirshland and I am a four decades television veteran who has spent time both in front of and behind the camera. During nearly forty years in broadcasting my path has crossed in front of, behind and alongside some of the best in the business... And some of the worst. Many of those people I count as friends while others wouldn't make the effort to spit on me if I was on fire. This television life started early watching my Mom and Dad found, fund and run a local affiliate TV station in Reno, Nevada. As a teenager approaching adulthood I worked for them, first as an on-air sports reporter/anchor and later as a director and producer. Jobs in the industry took me across the country and then to many places around the world. Sports is my passion and putting it on TV has been my business. Production credits include auto racing, baseball, basketball, bowling, college football, field hockey, soccer, volleyball and water polo but the majority of my time "in the chair" since 1990 has been invested in the game of golf with both ESPN and The Golf. Channel ( I was one of the first forty people hired by TGC in 1994 ). I am a fan and I watch TV sports as a fan but I also have hundreds of thousands of hours watching from inside a production truck. I think that makes me qualified to comment, my hope is you agree. I have written four books, Cover Me Boys, I'm Going In (Tales of the Tube from a Broadcast Brat), a memoir that is a tribute to my parents, the hard working, creative people who started ESPN2 and The Golf Channel and a look back at my life in television. Cover Me Boys was awarded the “Memoir of the Year” in 2017 by Book Talk Radio Club. In February of 2019 it was released anew by Beacon Publishing Group. My second book is a novel, Big Flies, and is a mystery that tells the story of a father and a son with four of the world's most notorious unsolved robberies as a backdrop. Big Flies was named “Solo Medalist” in the True Crime category by New Apple Awards. My third book, another mystery titled The Flower Girl Murder, was published in 2018. Book number four might be the most fun I ever had on a writing project. Murphy Murphy and the Case of Serious Crisis is a mystery, a love story, and an homage to good grammar. It is both the Book Talk Radio Club BOOK OF THE YEAR for 202 and a TopShelf Awards first prize winner in the mystery category. All four are available at Amazon. Book five is in the capable hands of the good people at Beacon Publishing Group and should be available soon. I look forward to sharing new thoughts about golf, golf television, sports in general and the broadcast industry with you. The views expressed here are mine and mine alone. They are not connected to nor endorsed by any other person, association, company or organization.
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