Another One in the Books


Three years ago, almost to the day, I published my first book. Cover Me Boys, I’m Going In (Tales of the Tube from a Broadcast Brat) was a memoir about a life and career in television broadcasting. It took 4 and ½ years to write and will always be, first and foremost a tribute to my amazing parents who left this earth way too soon. I appreciate everyone who purchased and read it in the past three years and if you haven’t read it yet I only have one question… What are you waiting for?


If you enjoy books that pull the curtain back and expose the inner workings of the TV industry I think you’d like Cover Me Boys. It has stories about television pioneers (my parents, Golf Channel founder Joe Gibbs, Don Ohlmeyer), the early days of two TV networks (ESPN2, The Golf Channel), and world renowned athletes (Arnold Palmer, Tiger Woods). Best of all it’s got short chapters! I decided I had told my story and in doing so left behind a testimonial to my mom and dad as well as a reminiscence to show my kids what their old man was up to while they were growing up to become fabulous adults without him. It’s a time capsule, a tip of the cap and a token of my appreciation. And to the best of my recollection it all happened exactly the way I had written it down. It was mission accomplished. I’ve sold thousands of copies and received mostly favorable reviews and I came away from that project with the firm belief that I had another book in me. As it turns out, I did.


With a true story under my belt I decided it was time to make one up. The result is Big Flies and you can buy it RIGHT NOW at Remembering things that happened and then putting those stories on paper in a way that is readable is one thing. The people are real, the places are there, the memories can be corroborated. Creating characters, dreaming up places and manipulating memories is something entirely different. The guy, girl, or in some cases Bernese Mountain Dog who comes to life on page ten has to be the same human or canine when the reader encounters them again on page 50, 150 or 200. There is nobody who can back up the claims you make, no one to correct a date or a quote. Writing well is hard, writing fiction well is harder. It took almost two years (honestly I’m not sure how some writers churn out new works every six months or a year) and it is something of which I am genuinely proud.


It’s a mystery. A story about a father and a son. A tale of deception and discovery. Oh, and it’s a love story too. I use actual historic events as a catalyst; four of the world’s most notorious unsolved robberies that happened within the space of 15 years. One of them, the hijacking of Northwest Orient flight 305 (better known as the D.B. Cooper case), happened in my own backyard. All four of the cases described in the book happened and the thieves have never been caught, the booty with which they absconded never found. The question I explore is what if all these crimes, and more, were all perpetrated by the same person or people. Improbable? Unlikely? Unfathomable? Why?


As I said I am grateful to those who bought and read Cover Me Boys, I’m Going In and I am hopeful you’ll take the time to purchase and read Big Flies. So go to and buy the new one. Heck buy them both. Then tell me what you think. By the way I’m already 13,000+ words into book number three.

About Keith Hirshland

My name is Keith Hirshland and I am a four decades television veteran who has spent time both in front of and behind the camera. During nearly forty years in broadcasting my path has crossed in front of, behind and alongside some of the best in the business... And some of the worst. Many of those people I count as friends while others wouldn't make the effort to spit on me if I was on fire. This television life started early watching my Mom and Dad found, fund and run a local affiliate TV station in Reno, Nevada. As a teenager approaching adulthood I worked for them, first as an on-air sports reporter/anchor and later as a director and producer. Jobs in the industry took me across the country and then to many places around the world. Sports is my passion and putting it on TV has been my business. Production credits include auto racing, baseball, basketball, bowling, college football, field hockey, soccer, volleyball and water polo but the majority of my time "in the chair" since 1990 has been invested in the game of golf with both ESPN and The Golf. Channel ( I was one of the first forty people hired by TGC in 1994 ). I am a fan and I watch TV sports as a fan but I also have hundreds of thousands of hours watching from inside a production truck. I think that makes me qualified to comment, my hope is you agree. I have written four books, Cover Me Boys, I'm Going In (Tales of the Tube from a Broadcast Brat), a memoir that is a tribute to my parents, the hard working, creative people who started ESPN2 and The Golf Channel and a look back at my life in television. Cover Me Boys was awarded the “Memoir of the Year” in 2017 by Book Talk Radio Club. In February of 2019 it was released anew by Beacon Publishing Group. My second book is a novel, Big Flies, and is a mystery that tells the story of a father and a son with four of the world's most notorious unsolved robberies as a backdrop. Big Flies was named “Solo Medalist” in the True Crime category by New Apple Awards. My third book, another mystery titled The Flower Girl Murder, was published in 2018. Book number four might be the most fun I ever had on a writing project. Murphy Murphy and the Case of Serious Crisis is a mystery, a love story, and an homage to good grammar. It is both the Book Talk Radio Club BOOK OF THE YEAR for 202 and a TopShelf Awards first prize winner in the mystery category. All four are available at Amazon. Book five is in the capable hands of the good people at Beacon Publishing Group and should be available soon. I look forward to sharing new thoughts about golf, golf television, sports in general and the broadcast industry with you. The views expressed here are mine and mine alone. They are not connected to nor endorsed by any other person, association, company or organization.
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