Golf Is A Great Game And It’s Even Better “Together”

Those of you who know me, either personally of through this space, know my two favorite sports are golf and baseball. Don’t get me wrong I am a sports fan. I have a favorite NFL team (the San Francisco 49ers), I cheer for my alma mater (Nevada) and other college basketball teams. I watch their games (sometimes to the dismay of my wife). I have over the last couple of years even found myself tuning in to an NBA game or two. But I will seek out a Tour event, I will record an LPGA Tour tournament, I’ll watch early coverage of a weekend round on the PGA TOUR even though the leaders haven’t even made their way to the practice tee.


Part of the reason is because I made a living in television golf for more than a quarter century and still have friends in the industry. I enjoy watching their work. But I believe the main reason I am a prime example of, as they say in the business, golf’s “core customer” is because I LOVE the game. I feel that way because my parents felt that way and I can never thank them enough for passing that on. Some of my fondest memories growing up were the times spent on golf courses all over America with my Mom, Dad and brothers. It was family time, it was fun. Most of those rounds were played at the venerable Washoe County Golf Course (‘The Shoe”) in my hometown of Reno, Nevada. The pro, Pete Marich, and his staff knew us well and were happy to let us play as a fivesome (as long as we didn’t hold anybody up!) so we did (and we didn’t).



We played together for years. My brothers and I got better, my parents got worse but the enjoyment for the game and the coming together as a family was always the same. No matter the skill level I always looked forward to my rounds of golf with Ginger and Lee Hirshland; even, and maybe especially, into their retirement years on Maui. I read and hear people write or say things like, “I would give anything for one more round of golf with my Dad.” I don’t have to say that because in some way he and my Mom are there with me in every shot I hit. I like to think the love of, and respect for, the game they instilled in me led to an incredibly fulfilling career. I hate to think that same career led to one of my most lamentable regrets; the fact that I was never able to pass down the love of the sport of golf to my own children.


My kids don’t play golf, never did, and that’s too bad. Oh I bought them clubs, took them to the practice range, encouraged them as best I could but none of that was good enough because I couldn’t do what my Mom and Dad did with and for me. Make almost every summer weekend a family golf weekend. When you work in golf television you work on those weekends and a lot of holidays too. During my two youngest children’s “formative” years I was “on the road” for an average of 30 of 52 weekends, most of those in the Spring, Summer and early Fall. That’s not a blueprint for getting out to the golf course with your children. So they did other things, played other sports (lacrosse, soccer, gymnastics, figure skating, basketball). Activities they could participate in without their dear old dad. I could have pushed it when I was home but I didn’t. That was a mistake. Because of that they’ll never have the memories that I have playing golf with my parents. I will never have the memories my Mom and Dad had playing golf with me and my brothers. That makes me sad. Now my most enjoyable rounds of golf are the ones I play with my wife. That makes me happy but I can’t help but wonder how much more enjoyable those rounds would be if our kids were out there with us.


I applaud initiatives like The First Tee and Drive, Chip and Putt but when push comes to shove there is nothing more meaningful than heritage. The custom of passing down a family activity from one generation to another. I am not, however, without hope. Our children are still young (early 30’s and early 20’s) but I am realistic enough to realize that bit of hope is tiny. These remarkable kids lead incredibly busy lives, they are accomplished, we are extremely proud of them all. Golf is going to have to come to them on their terms. If and when it does I can only hope that I am still around to do what my parents did with us, enjoy this greatest game of all together.


About Keith Hirshland

My name is Keith Hirshland and I am a four decades television veteran who has spent time both in front of and behind the camera. During nearly forty years in broadcasting my path has crossed in front of, behind and alongside some of the best in the business... And some of the worst. Many of those people I count as friends while others wouldn't make the effort to spit on me if I was on fire. This television life started early watching my Mom and Dad found, fund and run a local affiliate TV station in Reno, Nevada. As a teenager approaching adulthood I worked for them, first as an on-air sports reporter/anchor and later as a director and producer. Jobs in the industry took me across the country and then to many places around the world. Sports is my passion and putting it on TV has been my business. Production credits include auto racing, baseball, basketball, bowling, college football, field hockey, soccer, volleyball and water polo but the majority of my time "in the chair" since 1990 has been invested in the game of golf with both ESPN and The Golf. Channel ( I was one of the first forty people hired by TGC in 1994 ). I am a fan and I watch TV sports as a fan but I also have hundreds of thousands of hours watching from inside a production truck. I think that makes me qualified to comment, my hope is you agree. I have written four books, Cover Me Boys, I'm Going In (Tales of the Tube from a Broadcast Brat), a memoir that is a tribute to my parents, the hard working, creative people who started ESPN2 and The Golf Channel and a look back at my life in television. Cover Me Boys was awarded the “Memoir of the Year” in 2017 by Book Talk Radio Club. In February of 2019 it was released anew by Beacon Publishing Group. My second book is a novel, Big Flies, and is a mystery that tells the story of a father and a son with four of the world's most notorious unsolved robberies as a backdrop. Big Flies was named “Solo Medalist” in the True Crime category by New Apple Awards. My third book, another mystery titled The Flower Girl Murder, was published in 2018. Book number four might be the most fun I ever had on a writing project. Murphy Murphy and the Case of Serious Crisis is a mystery, a love story, and an homage to good grammar. It is both the Book Talk Radio Club BOOK OF THE YEAR for 202 and a TopShelf Awards first prize winner in the mystery category. All four are available at Amazon. Book five is in the capable hands of the good people at Beacon Publishing Group and should be available soon. I look forward to sharing new thoughts about golf, golf television, sports in general and the broadcast industry with you. The views expressed here are mine and mine alone. They are not connected to nor endorsed by any other person, association, company or organization.
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