Author Archives: Keith Hirshland

About Keith Hirshland

My name is Keith Hirshland and I am a four decades television veteran who has spent time both in front of and behind the camera. During nearly forty years in broadcasting my path has crossed in front of, behind and alongside some of the best in the business... And some of the worst. Many of those people I count as friends while others wouldn't make the effort to spit on me if I was on fire. This television life started early watching my Mom and Dad found, fund and run a local affiliate TV station in Reno, Nevada. As a teenager approaching adulthood I worked for them, first as an on-air sports reporter/anchor and later as a director and producer. Jobs in the industry took me across the country and then to many places around the world. Sports is my passion and putting it on TV has been my business. Production credits include auto racing, baseball, basketball, bowling, college football, field hockey, soccer, volleyball and water polo but the majority of my time "in the chair" since 1990 has been invested in the game of golf with both ESPN and The Golf. Channel ( I was one of the first forty people hired by TGC in 1994 ). I am a fan and I watch TV sports as a fan but I also have hundreds of thousands of hours watching from inside a production truck. I think that makes me qualified to comment, my hope is you agree. I have written four books, Cover Me Boys, I'm Going In (Tales of the Tube from a Broadcast Brat), a memoir that is a tribute to my parents, the hard working, creative people who started ESPN2 and The Golf Channel and a look back at my life in television. Cover Me Boys was awarded the “Memoir of the Year” in 2017 by Book Talk Radio Club. In February of 2019 it was released anew by Beacon Publishing Group. My second book is a novel, Big Flies, and is a mystery that tells the story of a father and a son with four of the world's most notorious unsolved robberies as a backdrop. Big Flies was named “Solo Medalist” in the True Crime category by New Apple Awards. My third book, another mystery titled The Flower Girl Murder, was published in 2018. All three are available at Amazon. Book four is, as they say, in the books. It's in the capable hands of the good people at Beacon Publishing Group and I'll keep you posted. I look forward to sharing new thoughts about golf, golf television, sports in general and the broadcast industry with you. The views expressed here are mine and mine alone. They are not connected to nor endorsed by any other person, association, company or organization.

Nothing Changes If Nothing Changes

“Put it back.” My Mom (about a gazillion times)   I’m a huge fan of The Masters. I have been for as long as I can remember. I have been fortunate to attend several tournaments, actually work a couple (thank … Continue reading

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It’s Official!

“The referee is going to be the most important person in the ring tonight besides the fighters.” George Foreman   There is so much to talk about dear readers. First and foremost, let me give some hearty congratulations to the North … Continue reading

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Pick A Winner

I am a terrible prognosticator. I realize it. I readily admit it. I know why it’s true. I bet with my heart and not with my head. All you have to do is look at my 2017 March Madness Bracket … Continue reading

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Home Means Nevada

“I tell ya, I get no respect. If I was a politician I would be honest.” Rodney Dangerfield   The year was 2004, it was March. We were at a bar in Myrtle Beach or Austin, Texas, or West Palm … Continue reading

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Bye Bye Belize

My wife, Sarah, planned our vacation to Belize to include a final, full, day unencumbered by any plans. We woke up before the sun and because the lodgings at The Turtle Inn face east, including our own Starfish Cottage, we … Continue reading

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Belize Day Four… Snorkeling And More

“You’re Gonna Need A Bigger Boat” Martin Brody to Captain Quint in JAWS   Thursday was snorkel day for our group and I am not ashamed to admit I opened my eyes that morning with a knot of dread in my gut. We … Continue reading

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From The Jungle To The Beach… Belize, Day Three

We were scheduled to leave Blancaneaux on Tuesday, Valentines Day, and did just that after breakfast, a short walk and an hour or so by the pool. Honestly it was, like the delicious Belizean chocolate, a little bitter sweet because I … Continue reading

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Our Belizean Adventure… Day Two

After our terrific and educational trip to the ancient Mayan city of Caracol, a refreshing adult beverage and an amusing, delicious dinner overlooking the bountiful Blancaneaux garden, we got a good night’s sleep in anticipation of another fascinating day in Belize. … Continue reading

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Have You Been To Belize? Come Along With Me

  “Bounce, bounce, bounce, bounce, bounce, bounce, bounce, bounce, bounce, bounce”                                                                                                                                Ignition  R. Kelly     My wife, Sarah, and I have now lived in New Jersey for just more than five years and in that time we’ve learned … Continue reading

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TV Sports Graphics “Unforced Errors”

“A good decision is based on knowledge and not numbers.” Plato   As 2016 turned into 2017 I secretly hoped the folks that head up the graphics departments at various television networks would have finally come to their senses. Oh well. … Continue reading

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